He may be only about 10 centimetres high, but The Elf on the Shelf sure carries a lot of controversy with him. Since he was introduced to the world 10 years ago, more than 8 million elves have flown off store shelves, along with the accompanying book explaining  that it's the elf's job to help Santa find out who's been naughty and nice, and report back to him at the North Pole. Because the elf is meant to leave and return each night, every morning, kids wake to find the elf in a new spot, keeping "the magic alive." The toy has been a massive hit, spawning a TV movie, a varied line of elf clothes, new characters, and of course, a few knockoff competitors. But as the Elf's popularity has grown, so has the backlash. It seems just about everyone has a gripe with the elf, from parenting experts to media watchers to regular folks who are sick of Elf pictures cluttering up their Facebook feeds. Laura Pinto, an assistant Professor at University of Ontario Institute of Technology, has argued that the Elf on the Shelf is more than just annoying; he is teaching kids the dangerous message that it's normal or okay to be spied on. She worries that the Elf conditions kids to accept "increasingly intrusive (albeit whimsically packaged) modes of surveillance." For most adults sick of the Elf, it's not as complicated as that. But if this once-magical toy has become little more than an annoyance, here are a couple of ideas for placing the elf back onto the shelf for good. Retire the guy Kristen Hewitt introduced the Elf on the Shelf to her older daughter when she was two-and-a-half-years-old but soon wished she hadn't. As a sideline reporter with the Miami Heat, a business owner and the manager of a popular lifestyle blog, Hewitt found she just didn't have the energy needed to keep the Elf on a Shelf magic going for a month. "The first year, it was fun; the next year it became work," the South Florida mom told CTVNews.ca. The Christmas season is stressful enough as it is, and Hewitt decided that dreaming up clever places to place a stuffed plastic elf was simply not that high on her daily holiday to-do list. "I realized my girls are probably not even going to remember this. And