Case in point is two-year-old Weimaraner Frankie who has become the star of the show in Walkerville, where his owners have listed their four-bedroom family home at 5 Belt St. Besides starring in most of the property advertising images and a soon to be released video on social media, Frankie has also become the home’s official mascot, offering cuddles to prospective buyers during opens. 5 Belt St, WalkervilleSource:Supplied Owner and local artist Kellie Fergusson said the idea to feature Frankie as part of the promotion had come from her listing agent Kris Casey of Harris Real Estate. “We wanted people to be able to relate to the home and not see it as just another copy house with the same furniture,” Ms Fergusson said. “Weimaraners are such elegant looking breeds and Frankie coordinates really well with the colour pallet I used at the home. “So we thought, ‘why not?’. Anything with a cute dog peaks people’s interest and I believe Frankie is helping with the sale.” 5 Belt St, WalkervilleSource:Supplied Their unique sales approach is certainly paying off with the property viewed close to 3500 times in the first eight days on Inquiries have also been strong from both local and interstate buyers with some daring to ask whether Frankie was part of the deal ... she is not! “Frankie came to the first open as we wanted to capitalise on the fan wagon she’s started through social media — so we thought we might as well let people meet her,” Ms Fergusson said. “So I stood near the front gate and people would almost leap out of their cars just to pet her. She’s like the mascot of sale of the house.” 5 Belt St, WalkervilleSource:Supplied While farm animals have long played a part in promoting lifestyle properties, Ms Casey said the use of domestic pets was a relatively new phenomenon but one that has grown momentum over the years. ALPACA YOUR BAGS FOR THIS LIFESTYLE PROPERTY One of Australia’s most prominent property sales involving a pet occurred in October 2014 when a family home in Glen Iris fetched an additional $140,000 at auction — all because of a cat. The five-bedroom property, which passed in at $2,060,000, sold for $2.2 million after the