Today, Oculus kicks off its fourth annual Connect developers conference, where the Facebook-owned company will set the tone for virtual reality development in 2018. Connect will be capping off what’s arguably been the quietest year for virtual reality since the original Rift development kit shipped in 2013. After the first series of big-name headsets were released in 2016, VR’s immediate post-launch buzz is long gone. But to developers who are still building for the medium, that doesn’t mean VR is over — just that they’ve got a long way to go before hitting the mainstream. While we don’t know exactly how many VR headsets each major platform has sold overall, it’s estimated to be somewhere in the multimillion range. The Gear VR has shipped over 5 million units, PlayStation VR sold 1 million headsets by mid-2017, and Google’s Daydream app has been installed on at least 1 million phones (though that doesn’t directly translate to headset sales). Analysts estimated that Oculus Rift and HTC Vive sales each numbered in the hundreds of thousands as of earlier this year, although sources have said Oculus’ summer sales put it closer to a million units. An analysis of Steam virtual reality game sales by VR developer Tristan Parrish Moore also suggests a nascent market there, with a few big VR-optional titles and a lot of games with between 1,000 and 50,000 owners — a tiny number compared to broader PC sales. Rock Band VR, Harmonix This doesn’t surprise developers. I talked to over a dozen people creating VR interactive experiences who were still bullish on their chosen field, but who acknowledged that it would take years, and possibly another generation of hardware, for it to approach mass adoption. They cited a combination of cost, inconvenience, and a shortage of good content on all platforms. “We were not expecting that VR would fully arrive this year or last year. We think it’s going to take a couple more years,” says Harmonix CEO Steve Janiak, whose studio is behind Rock Band VR, Harmonix Music VR, and VR karaoke game SingSpace. “But it’s such a transformative technology and the kinds of experiences you can deliver are so unique in VR that I find it difficult to