The term "alt-right" has existed for a while, but surfaced more prominently during the US presidential campaign — and especially in the aftermath of the election. Journalists and social media users apply the label, short for "alternative right," to a broad range of people. Too broad, according to University of Georgia professor Cas Mudde. "I don't particularly like the term, because ... in its current use, it goes from pretty much neo-Nazis to conservatives," Mudde says. "And on top of that, because it is so broad, it is normalizing white supremacist [thinking]." Mudde's analysis of this movement is the same as the Anti-Defamation League's: the so-called alt-right are people who "reject mainstream conservatism in favor of forms of conservatism that embrace implicit or explicit racism or white supremacy." But how does the alt-right see itself? A new brand of white supremacists who deny that's what they are Stephen Bannon, President-elect Trump's chief strategist, has links to the white supremacist movement called the alt-right. Credit: Carlo Allegri/Reuters White nationalist Richard Spencer claims the term alt-right as his creation. He heads the National Policy Institute, which is described as "an independent organization dedicated to the heritage, identity, and future of people of European descent in the United States, and around the world." Spencer does have specific white nationalist ideals — chiefly, the dream of a white ethno-state — and says everyone in the movement either agrees with him or will at some point. But in practice the term "alt-right" has come to encompass a mishmash of people. Breitbart poster-troll Milo Yiannopoulos says he doesn't consider himself a member of the alt-right, though he often speaks and writes about it. He co-authored an explainer about the movement on Breitbart's far-right website: "An Establishment Conservative's Guide to the Alt-Right." It's well worth a read. The piece breaks down the alt-right population into categories (such as "the intellectuals," "the meme team," "natural conservatives"), and combats accusations that the movement is purely based on racism. The Breitbart piece classifies one type of alt-righter, the