It’s been a big week for phones with skinny bezels. The iPhone X was finally revealed, of course, featuring a design where almost the entire front of the phone is taken up by the screen. And one day earlier, Xiaomi announced the Mi Mix 2, its followup to the phone that was the first to put this kind of design in the spotlight last year. I’ve been wondering, though. If this is the logical endpoint of phone design — where almost all you can see is the screen — how are companies and designers going to be able to differentiate their products in the future? How will they stand out? Following the Mi Mix 2 launch event in Beijing this week, I put this question to legendary industrial designer and architect Philippe Starck, who worked with Xiaomi on both of the Mi Mix phones. Starck's expansive resume includes projects as diverse as a controversial lemon squeezer, an iconic yet bizarre beer hall in Tokyo, and a yacht commissioned by Steve Jobs. As it happened, Starck shared my concerns, also offering thoughts on what constitutes “honest” phone design and how Xiaomi's ability to compete on price is a design element in itself. It’s a real subject. All the intelligent parts of human production go with the strategy of dematerialization — less and less and less materiality, more and more and more intelligence. The computer was a very good example, and now the telephone is a fantastic example. That’s because in a telephone, only the image and the sound is important. And yes, we work to have less and less and less and less. We don’t have solutions today to make a difference just to make a difference. If we make a difference just to make a difference, that will be more. [That] which is more is less, now. That’s why we are really, with the telephone, in front of the end of dematerialisation. That means we go directly to bionics. Bionics is when the service — telephone, computer, anything — goes in your body. And in this case, there is no more design. The designer is your coach, is your dietician, but there is no more. For all intelligent human production, the designer will be dead very very very fast. That’s why today, the duty of an honest designer like me, with an honest