Do you ever pick up pennies on the ground? If not, you might want to start.
One hundred “lucky pennies” have been placed on the streets of 10 U.S. cities, with each penny worth a $1,000 prize, Ally Bank has announced.
The unusual contest began on Tuesday and features custom copper-colored discs that look like ordinary U.S. pennies. Each one bears the bank’s lowercase “a” logo and a unique redemption code.
The game pieces have been placed in Austin, Texas; Charlotte, North Carolina; Chicago; Denver; Detroit; Los Angeles; Miami; New York City; San Diego and Washington, D.C.
Ally says the point of the contest is to inspire saving, no matter how small.
“We hope that people will have fun searching for Ally Lucky Pennies in their cities and that the campaign will inspire people to look at money in a different way,” Andrea Riley, Alley’s chief marketing officer, said in a release.
In an effort to help participants, the bank is tweeting out hints for each city.
The contest’s official rules note that Ally will leave all the pennies in public places (or participating car dealerships) and in plain sight:
Anyone who finds one of the pennies has until the end of the year to redeem it through the bank’s website by using the coin’s code.