The company has recently announced integration with voice responsive smart speakers like Google Home and Amazon Echo. As Sonos rolls out the integration it will begin collecting more customer data about audio settings, system errors and other account information of users. And if they don’t agree, they won’t be able to update their speakers which means they will soon “cease to function,” the company says. A Sonos spokesperson reportedly told ZDNet “if a customer chooses not to acknowledge the privacy statement, the customer will not be able to update the software on their Sonos system, and over time the functionality of the product will decrease. “The customer can choose to acknowledge the policy, or can accept that over time their product may cease to function,” the spokesperson said. The ultimatum quickly drew criticism from annoyed customers, as well as privacy advocates. “I’ll happily toss my system if true. Privacy matters and good companies respect their customers. Your move @sonos,” wrote Canadian designer Jim Oslen on Twitter. Another Twitter user took to the social media platform demanding a refund for his Sonos speakers. “Your new privacy policy is not going over well. Expect backlash! I want a refund for my 3 speakers,” wrote user Rinky Dink. Plenty of other users were also quick to criticise the move. @sonos Stupid! Just before the launch of #Apple Airpod you guys think you can insult your customers with your #privacy arrogance? Bye! — Schavuit ☠ (@schavuitNL) August 22, 2017 I love the Sonos kit and only accepted it into my home because the privacy policy was OK. Time to find a replacement. ☹️ — Miss IG Geek (@MissIG_Geek) August 22, 2017 Never done this before, but I will be binning my @Sonos speakers as a result of this. — Tim Turner (@tim2040) August 22, 2017 Good luck to Sonos with upcoming European privacy laws (2018). No binding of collected data to service if not necessary. — MiKa (@MiKaVienna) August 22, 2017 Speaking to a spokesman for Sonos refuted the notion that its speakers would stop working properly if customers didn’t consent to giving up their data. “No one can really opt out of a privacy